With this lower toxin lifestyle in mind, my husband and I were trying to create the cleanest and safest home environment we can for our baby. I did not realize how daunting of a task this would be. Along the way, we’ve realized there’s a huge, glaring gap for families that have the same goal as we do: figuring out which essentials and products are both safe and non-toxic, while also staying within a realistic budget.

As moms, whether “crunchy” or not, we all want the very best for our children. But for many of us, an unlimited budget and hours to do research isn’t an option. Balancing this with a full-time job has only made me more aware of how overwhelming the process can be.

Cue the birth of Bubbi, a company that was created for new families that need assistance in creating a non-toxic home environment for their children on a limited budget and don’t have the time to do endless hours of research while working full time. Bubbi is a subscription-based service transforming how new, full-time working parents access and manage non-toxic baby essentials. Instead of piecemeal shopping, guesswork, and hundreds of hours of research, Bubbi delivers curated, stage-based bundles of diapers, clothing, gear, toys, and nursery items directly to families’ doors.

They can feel good about all of the products in our portfolio as they are fully vetted to GOTS, OEKO-TEX Standard 100, GREENGUARD Gold, low VOC and/or EWG verified (as applicable). The model combines the convenience of subscription commerce with the peace of mind that everything parents need for their child’s first two years is covered. We also offer a “bubbi” link that can be shared with friends and family, like a registry, that could result in up to 1 year of free Bubbi items for families in need. We are proud of what we’ve created and have confidence that it will help you along your journey of parenthood. You are doing better than you think you are!